LUX is honored to partner with Under the Abaya to shine a spotlight on inspiring Saudi women who have bravely stepped into the spotlight to show the world that they are much more than their looks. LUX believes that all women should be able to express their beauty unapologetically without being judged for how they look. We believe in the undying spirit of women everywhere who take pride and pleasure in their beauty and never let judgements hold them back. Because contrary to popular belief, beauty is not only skin deep. A woman’s beauty is also an expression of her spirit, of who she is, of what she thinks, does and accomplishes.
Under The Abaya, which is published by Niche Arabia in partnership with Cadillac, aims to showcase individualism at its best — personal style that's embedded in heritage, fully confident in its own sense of cultural identity, and connected to what's trending today.
More than a “fashion” book, this initiative is a statement to normalize Saudi Women image and identity. Abaya is no longer an obligation in the country but abayas will not disappear. When most of the time this traditional garment is pursued as a symbol of women oppression, with this book, Mossalli reinstated the true meaning and value behind the iconic black piece of fabrics.
Edgy, creative, surprising; the images are as eye-opening as they are inspiring, serving as a peephole - and a wake-up call to the rest of us - to a culture that is truly coming into its own on the world stage, finally having been given the opportunity to showcase its women's "adventurous style, enigmatic persona, and how [they] celebrate this newfound era of fashion independence."
شكّل كتاب وموقع Under The Abaya الإلكترونيّ زاوية بارزة تُترجم كيان ورؤية المرأة العربية عموماً، والسعوديّة خصوصاً. و وسعت مؤسسة صفحة Shoes and Drama، مريم مصلّي Marriam Mossalli إلى إظهار الصورة الحقيقيّة ورسالة المرأة العربيّة المثابرة والجبّارة إلى العالم.
This month (February 2018), fashion history was made with the publication of the first street style book from Saudi Arabia, appropriately titled Under the Abaya: Street Style from Saudi Arabia.
ABOUT THE AUTHOR
Marriam Mossalli is a seasoned fashion editor and entrepreneur. She began her career by establishing the lifestyle section of the leading English daily in the Middle East, and even today, while running her luxury communications firm, Niche Arabia, she continues to be a contributor to international fashion titles and is often called upon in the media as an expert in her respective industries: Fashion and Luxury Marketing.
"Under the Abaya encapsulates a desire to tell stories, and access or create opportunities."
-HRH Reema bint Bandar Al Saud