Nouf Sufyani by Jude Linjawi Artwork by Raghad Alowaidi

What is Under The Abaya?

UNDER THE ABAYA: Street Style From Saudi Arabia is more than a street style book; it’s a non-profit initiative that promotes women empowerment through academic scholarships awarded from 100% of the proceeds of book sales. 

Abrar Abid Photographed by: Maram Al Khadi Artwork by: Raghad Alowaidi
Reham Abulfaraj shot by Zakaria El fallahi Artwork by Raghad Alowaidi
Nada Al Nahdi Photographed by: Houssam Saba Artwork by: Raghad Alowaidi

"Under The Abaya, which is published by Niche Arabia in partnership with Cadillac, aims to showcase individualism at its best — personal style that's embedded in heritage, fully confident in its own sense of cultural identity, and connected to what's trending today."

Refinery 29 - July 23, 2018

"More than a “fashion” book, this initiative is a statement to normalize Saudi Women image and identity.  Abaya is no longer an obligation in the country but abayas will not disappear. When most of the time this traditional garment is pursued as a symbol of women oppression, with this book, Mossalli reinstated the true meaning and value behind the iconic black piece of fabrics."

Influente Women - June 20, 2018

"Edgy, creative, surprising; the images are as eye-opening as they are inspiring, serving as a peephole - and a wake-up call to the rest of us - to a culture that is truly coming into its own on the world stage, finally having been given the opportunity to showcase its women's "adventurous style, enigmatic persona, and how [they] celebrate this newfound era of fashion independence."

Grazia ME - May 13, 2018

“شكّل الكتاب وموقعه الإلكترونيّ زاوية بارزة تُترجم كيان ورؤية المرأة العربية عموماً، والسعوديّة خصوصاً وسعت مريم مصلّي إلى إظهار الصورة الحقيقيّة ورسالة المرأة العربيّة المثابرة والجبّارة إلى العالم.”

Marie Claire Arabia - July 9, 2018

"This month, fashion history was made with the publication of the first street style book from Saudi Arabia, appropriately titled Under the Abaya: Street Style from Saudi Arabia."

Destination Jeddah - March 1, 2018
Samah Kamil Photographed by: Osamah Al Shubar Artwork by: Raghad Alowaidi

"Under the Abaya: Street Style from Saudi Arabia encapsulates a desire to tell stories, and create opportunities"

- HRH Princess Reema bint Bandar Al Saud Saudi Arabia ambassador to the United States

Manar Al Omayri Photographed by: Eva Zubeck Artwork by: Raghad Alowaidi


Raghad Al Ahmad Photographed by: Rawan Al Turki Artwork by: Raghad Alowaidi

Inspire Through Art

Ibtisam Al Somali Photographed by: Heef Ashy Artwork by: Raghad Alowaidi

UTA Cruise

The Kingdom’s first not-for-profit female empowerment platform, Under The Abaya, celebrated its 5- year anniversary aboard the 6000-passenger cruise, MSC Bellissima, on International Women’s Day! The #UTACruise sailed along the Red Sea coast, from the historic port of Jeddah, Saudi Arabia to Aqabah, Jordan, in a four-day cruise; making it the largest female empowerment event in the region. Filled with female-led panels, workshops and live entertainment, the four-day cruise brought together female entrepreneurs from various sectors, such as sustainable travel and wellness. The cruise also served to announce the opening of submissions for the the third edition of the Under The Abaya streetstyle book.

Siham Lamoudni Photographed by: Nicola Fioravanti Artwork by: Raghad Alowaidi

UTA x Rally Jameel KSA