What is Under The Abaya?

UNDER THE ABAYA: Street Style From Saudi Arabia is more than a street style book; it’s a non-profit initiative that promotes women empowerment through academic scholarships awarded from 100% of the proceeds of book sales. 

"Under The Abaya, which is published by Niche Arabia in partnership with Cadillac, aims to showcase individualism at its best — personal style that's embedded in heritage, fully confident in its own sense of cultural identity, and connected to what's trending today."

Refinery 29 - July 23, 2018

"More than a “fashion” book, this initiative is a statement to normalize Saudi Women image and identity.  Abaya is no longer an obligation in the country but abayas will not disappear. When most of the time this traditional garment is pursued as a symbol of women oppression, with this book, Mossalli reinstated the true meaning and value behind the iconic black piece of fabrics."

Influente Women - June 20, 2018

"Edgy, creative, surprising; the images are as eye-opening as they are inspiring, serving as a peephole - and a wake-up call to the rest of us - to a culture that is truly coming into its own on the world stage, finally having been given the opportunity to showcase its women's "adventurous style, enigmatic persona, and how [they] celebrate this newfound era of fashion independence."

Grazia ME - May 13, 2018

“شكّل الكتاب وموقعه الإلكترونيّ زاوية بارزة تُترجم كيان ورؤية المرأة العربية عموماً، والسعوديّة خصوصاً وسعت مريم مصلّي إلى إظهار الصورة الحقيقيّة ورسالة المرأة العربيّة المثابرة والجبّارة إلى العالم.”

Marie Claire Arabia - July 9, 2018

"This month, fashion history was made with the publication of the first street style book from Saudi Arabia, appropriately titled Under the Abaya: Street Style from Saudi Arabia."

Destination Jeddah - March 1, 2018

"Under the Abaya: Street Style from Saudi Arabia encapsulates a desire to tell stories, and create opportunities"

- HRH Princess Reema bint Bandar Al Saud Saudi Arabia ambassador to the United States

ABOUT THE AUTHOR

LUX Message

LUX is honored to partner with Under the Abaya to shine a spotlight on inspiring Saudi women who have bravely stepped into the spotlight to show the world that they are much more than their looks. LUX believes that all women should be able to express their beauty unapologetically without being judged for how they look. We believe in the undying spirit of women everywhere who take pride and pleasure in their beauty and never let judgements hold them back. Because contrary to popular belief, beauty is not only skin deep. A woman’s beauty is also an expression of her spirit, of who she is, of what she thinks, does and accomplishes.